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Man of the Times: Jean-Claude Biver, Part III

Man of the Times: Jean-Claude Biver, Part III

By Tim Mosso When a man with such focus as Jean-Claude Biver decides to begin producing cheese, you expect that it will be among the best. And it is. Biver’s cheese-culturing activity continues to this day, and the produce from ...

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Man of the Times: Jean-Claude Biver, Part II

Man of the Times: Jean-Claude Biver, Part II

By Tim Mosso Jean-Claude Biver’s arrival at the helm of Zenith and TAG Heuer was announced amid the manic media scrum of the 2014 Salon International de la Haute Horlogerie trade show. The glamor of the occasion, in which Switzerland’s ...

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Man of the Times: Jean-Claude Biver’s New Challenges at Zenith and TAG Heuer, Part I

Man of the Times: Jean-Claude Biver’s New Challenges at Zenith and TAG Heuer, Part I

By Tim Mosso Jean-Claude Biver hardly qualifies as new to Swiss-watch-industry nomenklatura, but his latest challenge within the Louis Vuitton Moet Hennessy group sees him tackle a novel challenge: TAG Heuer and Zenith. For over four decades, Jean-Claude Biver has ...

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Swatch – The King of Authentic Luxury Swiss Watches

Swatch – The King of Authentic Luxury Swiss Watches

How can Swiss watches survive in the modern market place? The prices associated with these watches are hundreds of times higher than their generic Chinese counterparts. Naturally, the market should be flocking to the cheaper versions as is the case with every other sector of life. But, the Swiss watch industry is still thriving in the market. In fact, the sales numbers of these luxury Swiss watches have increased significantly in the last two years alone.

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